Present
Founder & Creative Director at milieu studio创始人 / 创意主管
milieu studio · Hangzhou, China · 密虑工作室
Founded and run an independent brand & visual creative studio — leading creative direction, client relationships, team management, and project delivery. Over five years I've led 20+ projects for new-consumer brands across beauty, functional food, wellness, and platform e-commerce.
独立创立并运营品牌视觉创意工作室，主导创意方向、客户关系、团队管理与项目交付。五年累计主理 20+ 新锐消费品牌项目，客户涵盖美妆个护、功能性食品、健康消费、平台电商等赛道。
- 0 → 1 brand incubation — full build-out from positioning, naming, and visual identity to packaging systems and launch collateral. 0 到 1 品牌孵化：完整搭建品牌定位、命名、视觉识别、包装系统到传播物料。
- End-to-end creative strategy — independently authoring strategy documents from consumer insight and category analysis through to brand narrative and execution. 创意策略与全流程把控：独立完成消费者洞察、赛道分析、品牌叙事到设计执行的全套策略文档。
- Team & resource management — leading a core team of up to five, with a long-standing network of NY-based collaborators across photography, 3D, illustration, and print production. 团队与资源管理：带领高峰期 5 人核心团队，与纽约协作设计师及摄影、3D、插画、印厂等外部资源长期配合。
Notable outcomes 重点项目成果
Hashtag 井我
Led brand from naming through full identity system.
Strategic investment from HARMAY 话梅
主导从命名到视觉体系搭建，获 HARMAY 话梅 战略投资。
Shi Wu Wei 时无为
Led full brand restage.
Selected, Proya 珀莱雅 incubator
主导品牌重塑，进入珀莱雅孵化器。
LumosMax 乐霂
Early-stage visual identity.
Angel round closed
参与早期品牌视觉构建，完成天使轮融资。